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L'Oréal Brandstorm 2020 : Our Approach to a Plastic-less Future.
Introducing : EECO for Color & Co.
Using algae plastic, space-saving packaging, and a customer-centered design approach; we aim to decrease plastic waste and carbon emissions while improving appeal and ease of purchase.
Art Direction - Cassidy Mauriss
Design & UX - Cassidy Mauriss
Industrial Design - Nikki Ciocari
View Full Presentation Deck Here.

LorealBrandstorm_EECO_
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ColorandCo
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