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Pat McGrath Labs X Swarovski :

Product Development and Marketing Plan

Pat McGrath Labs aims to cater to the individuals that are riding the cutting edge. We are meeting consumers in a newly emerging market that has yet to be explored on the quality level of Pat McGrath Products. The collaboration introduces three unique kits containing jewels, pearls, chains, and more that open the doors to the extraordinary. Application is simple and easy, making the extravagant accessible for all levels of beauty enthusiasts.

Creative Direction and Power Presentation - Cassidy Mauriss

Production Design - Savannah Armstrong, Louise Lower, Jessica DiPietro

Industrial Design - Nikki Ciocari 

Photographer - Tayler Smith

Videographer - Melissa Chilson

Models - Cameron Mack, Haley Hall, Julia McBride

View Full presentation Deck Here.

PatMcGrathFilm

PatMcGrathFilm

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Do not hesitate to contact me to discuss a possible project or learn more about my work.

© 2022 by Cassidy Grace Mauriss.

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