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Pat McGrath Labs X Swarovski :
Product Development and Marketing Plan
Pat McGrath Labs aims to cater to the individuals that are riding the cutting edge. We are meeting consumers in a newly emerging market that has yet to be explored on the quality level of Pat McGrath Products. The collaboration introduces three unique kits containing jewels, pearls, chains, and more that open the doors to the extraordinary. Application is simple and easy, making the extravagant accessible for all levels of beauty enthusiasts.
Creative Direction and Power Presentation - Cassidy Mauriss
Production Design - Savannah Armstrong, Louise Lower, Jessica DiPietro
Industrial Design - Nikki Ciocari
Photographer - Tayler Smith
Videographer - Melissa Chilson
Models - Cameron Mack, Haley Hall, Julia McBride
View Full presentation Deck Here.

PatMcGrathFilm
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